Questions and Answers
Things you always wanted to know
Is Your Funeral Director Independent?
What are independent funeral directors?
Independent funeral directors are privately-owned businesses run by small teams, rather than those managed by a large corporate chain. They’re usually family-run outfits that pride themselves on their quality of customer service, and many have been in business for generations.
Unfortunately, it’s not always easy to tell the difference between an independent funeral director and a large national chain, especially if you’re not familiar with the funeral industry.
Yet, who owns the funeral home can entirely change the experience of arranging a funeral, from what you can expect to pay right up to the quality of the funeral itself. For example …
Unfortunately, it’s not always easy to tell the difference between an independent funeral director and a large national chain, especially if you’re not familiar with the funeral industry.
Yet, who owns the funeral home can entirely change the experience of arranging a funeral, from what you can expect to pay right up to the quality of the funeral itself. For example …
How are independent funeral directors different from other funeral directors?
- They’re small, often family-run businesses.
Independent funeral directors are often run by families, and (being part of a smaller, close-knit team) even unrelated staff tend to become honorary family members.
Some independent funeral homes date back hundreds of years, handed down from generation to generation.
Some independent funeral homes date back hundreds of years, handed down from generation to generation.
- Their focus is on service.
Independent funeral directors are usually prepared to go that bit further to help a family in need because they are not constrained by profit-driven targets set by management, and are more focused on looking after families during a difficult time.
- They have close community ties.
Independent funeral directors will also know the area they trade in well and may have been in business there for decades. Many will have built their reputations over generations, with the business passing down through the family.
Most independent funeral directors are already deeply invested in the community, often getting involved in fundraising for local charities.
That’s not to say all independent funeral services are without fault, or that you’ll never have a bad experience using an independent funeral director, but in general, the company culture is very different, and so is the customer experience.
Most independent funeral directors are already deeply invested in the community, often getting involved in fundraising for local charities.
That’s not to say all independent funeral services are without fault, or that you’ll never have a bad experience using an independent funeral director, but in general, the company culture is very different, and so is the customer experience.
How to tell if your funeral director is independent?
Don’t be deceived by a family name above the door – it does not necessarily mean they are independent.
Often, large funeral chains will use family names on their signage, because they know customers will be more inclined to trust them, and they often use the reputation of the family name.
It is quite common for corporations to operate under old family names and not change the look of the premises after the funeral home changes hands.
So, how can you tell?
Often, large funeral chains will use family names on their signage, because they know customers will be more inclined to trust them, and they often use the reputation of the family name.
It is quite common for corporations to operate under old family names and not change the look of the premises after the funeral home changes hands.
So, how can you tell?
- Look for a brand name
One good way to tell if a funeral director is not independent is to look at the headers and footers on any paperwork. If the funeral home is part of one of the larger chains, it should have the brand name of the chain mentioned there.
Funeral homes that are part of a chain may also have the brand name of the chain on the top or bottom of their shop signs.
Do not confuse brand names with trade organisations, however. You may notice stickers in the window of funeral directors for the Society of Allied and Independent Funeral Directors (SAIF) and the National Association of Funeral Directors (NAFD), which are both trade organisations. SAIF funeral directors, in particular, are more likely to offer independent funeral planning (it’s in the name).
Funeral homes that are part of a chain may also have the brand name of the chain on the top or bottom of their shop signs.
Do not confuse brand names with trade organisations, however. You may notice stickers in the window of funeral directors for the Society of Allied and Independent Funeral Directors (SAIF) and the National Association of Funeral Directors (NAFD), which are both trade organisations. SAIF funeral directors, in particular, are more likely to offer independent funeral planning (it’s in the name).
- Check their website and shop window
If they are an independent funeral director, it may be prominently displayed on their website or in their shop window.
- Ask
You should also be able to find if your funeral director is independent when you visit the funeral home. If you’re unsure, just ask!